Nordstrom's website uses different avenues to collect information from visitors. Whether you are just browsing the site, or are a returning customer with an account, Nordstrom uses the information collected to cater to each unique guests...
The information collected is personally identifiable information through communications
with customers, or through the Nordstrom family of companies, whenever customer interactions take place with us. Regarding e-commerce, some examples include:
- registering for a shopping account or Wish List account
- requesting a catalog or other content from the site
- signing up to the email newsletter
- applying for an account(rewards card)
- interacting with their mobile sites, mobile applications and services
Nordstrom.com may also collect information from third-party firms to further enhance the overall shopping experience and services based on the needs of each customer.. The site also
gather certain information automatically and store it in log files. That information in particular may include Internet Protocol (IP) addresses
or other device identifiers, browser information, Internet Service
Provider (ISP), operating system, location, date/time stamp and
clickstream data.
Nordstrom collect such data for a variety of reasons. Mainly, they use customer's personal information to conduct business
and to provide guests with the best possible products, services and
experience. The information collected provides feedback and gives Nordstrom insight on what opportunities are out there for improvement.
Cookies, Web Beacons and Flash Technology
The website also uses "cookie" and "web beacon" technology. Cookies
and web beacons distinguish visitors, track IP
addresses and usage of the site, as well as identify the name of the Web site
from which guests linked to Nordstrom.com. Non-personally identifiable
information obtained through cookies and web beacons may be shared with
or obtained by service providers on Nordstrom's behalf. More information is
available under Third-Party Advertising Partners. When customers visit the website, Nordstrom may use both a session and a
persistent cookie. This Nordstrom-placed cookie may contain information
(such as a unique user ID) that is used to track visitor's usage of the sute and in some cases, theire-mail address. E-mail addresses are
only saved in this Nordstrom-placed cookie if a customer registers with the site.
A
web beacon captures certain additional types of information
about a visitor's actions on a web site, such as a visitor's cookie
number, the time, date, duration and number of page views, a description
of the page where the Web beacon is placed, and details about any items
that were purchased. When registered with Nordstrom, this Nordstrom-placed cookie
recognizes visitors when they return to the website and provides them with
access to their account information. If you save your information with or
order from us, we may also use cookies to monitor and maintain
information about your use of our website.
Lastly, the site uses Flash Cookies (also known as Local Stored Objects) or
other similar technologies. A Flash cookie is a small data file placed
on a computer using Adobe Flash technology that may be built into your
computer or downloaded by you to your computer. Nordstrom use these
technologies to personalize and enhance the overall online experience,
facilitate processes, personalize and store visitor's settings.
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