Aesthetics
The imagery of Nordstrom.com displays the overall exclusivity of the
retailer. Prevalent colors, trends and silhouettes/ bodies are displayed
on the homepage.
Visitors experience online specialty shopping with complete access to
beautifully crafted look books from high-end designers, mid-tier brands
and private labels exclusive to Nordstrom.
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| Tory Burch Catalog - Nordstrom.com |
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| Burberry Catalog - Nordstrom.com |
The site becomes a high fashion virtual catalog with a large assortment
of detailed images for each product. The informative and colorful trend
guides gives the shoppers the opportunity to virtually "window shop"
while getting detailed information about each product, such as customer
reviews, size guides, availability and fabric content.
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| Trend Report - Nordstrom.com |
Addressability
When signed in to the site, customers are greeted with a "Welcome (Shopper's name)" message. Each returning customer have their own personalized recommendations page where they can view merchandise recommended to them. These items will be based off of past purchases, browsing history and bestsellers.
Interactivity
Guests can experience customized live chats with stylists specializing in the following areas:
Beauty
High End/Runway Fashion
Weddings/Bridal
Customers are also able to view videos, trend reports and virtual catalogs to get more insight about their favorite product or brand. Nordstrom's True Fit size guide assist customers in finding the right size according to designer/brand and fit, which is another great interactive service.
Control
Guests can control which items to view or shop for based on price, color, silhouette, trend, availability, brand and class. Being able to filter through the large inventory makes it much easier for browsing. Customers can also read the reviews of others to decide whether a product is the right fit. Speaking of right fit, Nordstrom also offers size charts and fit guides based on the style, designer and silhouette of an item.
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