Competition

Raising The Bar: Nordstrom.com VS. Macys.com

 

While Macys also offers a wide selection of specialty products, Nordstrom raises the bar when it comes to product information, assortment and services. With the help of style guides, look-books, trend forecasts and customized live chats with assistants, customers obtain vital information and details during the shopping experience. 

Personalized Recommendations Page

 

 

Nordstrom Ipad App

Nordstrom goes above and beyond by also offering a unique personalized recommendations page for each returning customer; listing suggestions and best sellers based on browsing history, as well as a complete list of past purchases. Whereas Macys only offers each returning customer with a list of past purchases and no suggestions.
Their Truefit Guide helps customers find the right size and fit for clothing without the need for measurements...

Nordstrom True Fit Guide

Their blog, The Thread gives shoppers insight on store events, designer collaborations, upcoming trends and customer experiences.

Nordstrom's Blog

 All in all, Nosrdstrom.com has a relentless drive to exceed all expectations by creating an exceptional, tailored shopping experience for all customers and visitors to their site.